Cookie Policy

Cookie Policy

What are Cookies?

Cookies are small text files stored on your device when you visit a website. They play a crucial role in making our online interactions more efficient and personalized. These files contain information that allows websites to recognize your browser and provide specific services, remember your preferences, and gather statistical data for analysis.

Types of Cookies Used

We use various types of cookies to enhance your experience on the Patagonia website:

  1. Necessary Cookies: These are essential for the basic functionality of our site, ensuring that you can navigate and access its core features. They include session cookies, which allow us to maintain your login status or remember your language preference.

  2. Performance Cookies: We employ these cookies to gather information about how visitors use our website, such as page visits, load times, and error messages. This data helps us optimize the site's performance and improve user experience.

  3. Functionality Cookies: These enable specific features on our site, like remembering your preferences (e.g., language or color scheme), personalizing content, or providing interactive elements like comments sections or quizzes.

  4. Targeting/Advertising Cookies: We may use these cookies to deliver targeted content and advertisements based on your interests and browsing behavior. This includes using third-party services for advertising and analytics purposes, ensuring you see relevant promotions and content tailored to your activities on our site.

Cookie Management and Deletion

You have control over the cookies used on the Patagonia website:

  • Most web browsers allow you to manage or delete cookies through their settings. You can choose to block all cookies, receive notifications when a cookie is placed, or delete specific cookies.
  • For detailed instructions on managing cookies in your browser, please refer to the support resources provided by your browser manufacturer.
  • Note that disabling certain types of cookies may impact your experience on our site, such as personalized content or login sessions.

Third-Party Cookies

We work with trusted third-party service providers who set their own cookies on our website to deliver specific services. These include analytics platforms, advertising networks, and social media sharing tools. For example, we may use Google Analytics to track visitor behavior and understand how users engage with our content. You can control these cookies through your browser settings or by visiting the privacy policies of each third-party service.

Consent and Cookie Settings

Your consent is essential for us to use certain types of cookies, particularly those for advertising and analytics purposes. We provide clear opt-in mechanisms when introducing new cookie technologies, allowing you to make informed choices about your data preferences:

  • By continuing to browse our site after the updated Cookie Policy is displayed, you consent to our use of cookies as described.
  • You can change your cookie settings at any time through your browser settings or by contacting us directly at [email protected].

Last Updated

This Cookie Policy was last updated on January 1, 2024. We regularly review and update our privacy practices to ensure compliance with relevant data protection regulations, including GDPR, ePrivacy Directive, CCPA, and UK GDPR.

Contact Us

If you have any questions or concerns about this policy, please reach out to our Data Protection Officer at [email protected].